Shape App – PPC Creative

For Shape App, the fitness platform founded by world-known Slovak tennis player Dominika Cibulková, I designed a series of PPC ad creatives supporting both the launch of her new supplement line and the promotion of the fitness app itself. The campaign included product-focused visuals (for example Burn Down supplements, appetite control, stress-free weight loss) as well as motivational app ads built around transformation messaging, empowerment, and easy first steps. To maximize performance, I created multiple variations tailored for testing, combining bold typography, lifestyle photography, and strong brand colors. The result was a versatile set of creatives that captured attention, highlighted key benefits, and drove conversions across digital campaigns.