Rain Side

project details

A Fresh Start with a Bold Identity

Finding the Right Direction

The client wanted to keep some of the conservative, professional qualities of their old look but also inject more energy and character. Blue was the core color they wanted to hold on to, since it communicates stability and trust. However, I noticed that almost every competitor was using the exact same shades of blue and green making Rain Side blend into the crowd.

To solve this, I introduced a vibrant shade of orange as a secondary color. It creates contrast, brings warmth and optimism, and gives the identity a spark of personality without sacrificing professionalism.

Building a Strong Symbol

The new logo merges a few key ideas:

• A satelite → disc representing satelite connection of the internet and television.

• A raindrop → tying back to the brand name.

• A stable base → representing reliability and a solid foundation.

The result is a mark that feels dynamic yet grounded, modern yet approachable.

Typography & Visual Language

For the typography, I chose Manrope, a clean and contemporary typeface that balances geometric precision with warmth. It works beautifully across both digital and print applications, making the brand feel consistent and modern at every touchpoint. The supporting graphics are inspired by simple shapes and fluid lines, echoing the brand’s connection to water while keeping the look adaptable and fresh.

Deliverables & Applications

I created a full brand manual, ensuring Rain Side has all the tools to keep their identity consistent. The package included:

• Logo guidelines

• Color palette & typography

• Brand applications (business cards, stationery, notebooks, etc.)

Every element was designed with practicality in mind, so their team can apply the identity with confidence, whether in digital campaigns or print materials.

A showcase of how the identity comes to life across different touchpoints.

Working on this project was a true collaboration from start to finish. By listening closely to the client’s vision and combining it with a strategic design approach, we were able to create an identity that truly represents who they are. The final result feels modern and professional, while also being practical and easy to use across every channel. What I’m most proud of is that the new identity not only looks consistent and cohesive, but also gives the client confidence to present their brand as they continue to grow