Rain Side

For Rain Side, I was tasked with a complete rebrand to replace their outdated and inconsistent identity. The challenge was to create a look that feels trustworthy and professional, while also adding more energy and character to help the brand stand out in a competitive field. My work included designing a new logo, color system, typography, and brand manual, ensuring the identity could be applied consistently across both digital and print materials.

Rain Side needed a complete rebrand. Their old identity felt outdated, inconsistent, and too similar to competitors. The goal was to create a brand that looked trustworthy and professional, while also standing out with more energy and personality.

I started by analyzing competitors and identifying what made Rain Side unique. While blue remained the core brand color for its association with trust and stability, I introduced a vibrant orange to bring warmth and contrast. The new logo combines a raindrop, a solid base, and a human-like figure symbolizing reliability and connection. Paired with clean typography and fluid graphic elements, the identity balances professionalism with freshness.

The final identity is bold, modern, and dependable. It gives Rain Side the tools to present themselves consistently across all touchpoints, from business cards to digital platforms. Most importantly, the new design captures their vision and positions them as a brand that stands out, while remaining approachable and trustworthy.

Working on this project was a true collaboration from start to finish. By listening closely to the client’s vision and combining it with a strategic design approach, we were able to create an identity that truly represents who they are. The final result feels modern and professional, while also being practical and easy to use across every channel. What I’m most proud of is that the new identity not only looks consistent and cohesive, but also gives the client confidence to present their brand as they continue to grow