Kláštorný pivovar

This project is a conceptual rebrand for Kláštorný pivovar, a local brewery in Bratislava. The goal was not to redesign from scratch, but to refresh and modernize the brand’s visual communication, while preserving its heritage and authenticity. I explored how the brewery’s identity could be expressed more consistently across packaging, merchandise, and communication materials.

The aim was to update the visual identity of Kláštorný pivovar to feel more premium and contemporary, while keeping a strong connection to tradition. The design needed to stand out on shelves, appeal to modern consumers, and communicate craftsmanship without losing the brewery’s local character.

I developed a refreshed logo and visual system that combines traditional typography with clean, modern design principles. The monogram “K” serves as a recognizable symbol, paired with decorative patterns inspired by hops and historic brewing motifs. A natural color palette of earthy greens and muted neutrals was chosen to reflect authenticity and craft. The updated design was then applied across bottle labels, packaging, coasters, and glassware, creating a cohesive and premium brand experience.

I developed a refreshed logo and visual system that combines traditional typography with clean, modern design principles. The monogram “K” serves as a recognizable symbol, paired with decorative patterns inspired by hops and historic brewing motifs. A natural color palette of earthy greens and muted neutrals was chosen to reflect authenticity and craft. The updated design was then applied across bottle labels, packaging, coasters, and glassware, creating a cohesive and premium brand experience.

This rebrand demonstrates how a heritage-driven brewery can modernize its image while preserving its roots. By pairing traditional motifs with a refined visual system, Kláštorný pivovar gains a look that feels both premium and authentic. The refreshed logo and patterns highlight its craft background, while the cohesive applications across packaging, coasters, and glassware ensure consistency at every touchpoint. More than just a cosmetic update, this concept shows how design can elevate perception, attract new customers, and reinforce loyalty among existing ones. It’s a vision of how Kláštorný pivovar could confidently compete in today’s market while staying true to its local, historic identity.