Focus Barber Shop

For Focus Barbershop, I created a complete visual identity package that reflects precision, strength, and professionalism. The project included the design of a logo, business cards, and gift vouchers, all unified by a clean and disciplined aesthetic.

The client wanted a bold, masculine, and professional identity that would reflect the precision and discipline of modern barbering. Their aim was to stand out from generic barbershop visuals by emphasizing clean lines, sharpness, and a premium feel values that align with their approach to grooming.

I developed the identity around a custom monogram “F”, built from sharp geometric lines reminiscent of scissors and razor blades. This symbol communicates control, movement, and craftsmanship while serving as a strong visual anchor. To balance the monogram, I used a bold sans-serif typeface for “FOCUS,” paired with a refined font for “BARBER SHOP” beneath it. Two horizontal lines separate and frame the text, creating symmetry and reinforcing the structured, premium character of the brand.

The final identity is confident, sharp, and professional, setting Focus Barbershop apart from competitors. It conveys both strength and refinement while staying versatile across applications – from business cards to signage. The brand now has a distinctive, disciplined look that reflects the precision of their craft.

The final identity for Focus Barbershop delivers a bold and consistent brand system that highlights the precision of their craft while giving them a professional, premium presence. From the sharp logo to the practical business cards and gift vouchers, every element works together to create a unified look that customers can instantly recognize and trust. The project not only strengthened their visual identity but also provided them with tools to grow their brand with confidence.