Digitálci – @kiavcin

Digitálci is an educational community focused on digital marketing, offering courses, workshops, and valuable content for entrepreneurs, marketers, and creatives. As the lead graphic designer, I was responsible for creating and maintaining a consistent visual identity across all platforms. My role included designing a social media template system in Figma, producing daily Instagram posts based on the content plan, and creating visuals for YouTube thumbnails as well as the Circle educational platform.

The goal was to establish a cohesive, professional, and scalable design system that could support Digitálci’s growing content needs. Since they publish daily posts and educational materials across multiple platforms, the identity needed to be flexible, easy to adapt, and recognizable, while saving time in production.

I built a design system in Figma that included reusable templates for social media posts, story formats, and educational graphics. The templates were structured to be easy to update, allowing content to remain consistent regardless of topic or format. I also designed YouTube thumbnails with strong visual hierarchy to stand out in feeds, and tailored graphics for the Circle platform to ensure the educational materials matched the overall identity. By unifying typography, color usage, and layout principles, I created a system that was both efficient for daily use and visually strong.

The outcome was a streamlined and consistent visual identity that reinforced Digitálci’s professional positioning while making content production smoother. The templates reduced design time significantly, allowed for quick adaptation to different formats, and ensured brand recognition across Instagram, YouTube, and Circle. This consistency strengthened the overall brand presence and made their educational content more impactful and easy to follow.

The Digitálci project shows how a well-structured design system can transform the way a brand communicates. By creating templates, a clear visual language, and consistent outputs across platforms, I helped Digitálci establish a professional and recognizable identity that supports their educational mission. All of these visuals were actively used in practice and can be seen on Instagram under @kiavcin, where the brand’s consistent presence continues to build recognition and trust.