Dei Sirupy

Dei is a brand known for its vibrant syrups and beverages. I was tasked with creating a comprehensive set of digital assets to launch their new promotional campaign. The project focused on a cross-channel approach, ensuring that the brand’s refreshing identity remained consistent from social media feeds to the official e-shop.

The primary objective was to drive sales of Dei syrups by offering an irresistible incentive: a free tasting kit of new sparkling non-alcoholic canned drinks with every order over 500 CZK. The campaign needed to grab attention quickly and clearly communicate the “Gift with Purchase” mechanic while building excitement for the new product line.

To maximize the “appetite appeal,” I centered the visual strategy around freshness and flavor.

• Dynamic Composition: I used high-speed photography elements, such as water splashes and ice cubes, to create a sense of movement and refreshment.

• Visual Synergy: Each visual incorporated the specific fruits associated with the drink flavors (raspberries, oranges, limes), reinforcing the natural taste profile.

• Warmth & Contrast: I chose a warm, sun-kissed orange gradient for the background to make the white cans and vibrant fruit pop, creating a high-contrast look that stands out in crowded digital spaces.

The campaign was a commercial success, effectively clearing the entire stock of the tasting sample packages. By combining clear promotional messaging with high-end product visualization, we achieved a seamless transition between the “awareness” phase on social media and the “conversion” phase on the website.

I was responsible for the full production of digital creative assets, including:

• PPC Banners: Designing static sets optimized for Google Display Network and other third-party platforms.

• Meta Ads Assets: Creating high-impact square and vertical formats specifically tailored for Facebook and Instagram’s audience.

• Web Banners: Designing the main hero section and promotional banners for the e-shop to ensure a unified user journey from click to checkout.

• Retouching & Compositing: Executing the complex digital manipulation of product shots, fruit, and water elements to create a flawless final image.

By focusing on sensory triggers like texture and color, I helped transform a simple “limited time offer” into a visually compelling brand experience that delivered tangible business results.